It was meant to celebrate those brands by assuming your favorite brand supported Equal Marriage Rights - unless that brand stated otherwise.
It was social media experiment on brand transparency, but we’ve now decided to end it (see below).
After some editing today, those remaining on this page will be the brands who have confirmed their support.
The idea of the page was obvious in the heading.
The entire point was to ’assume’ that any of the brands featured here supported the cause - until it was to be confirmed or denied.
To be clear, contrary to what some blogs may have stated – no brand has responded to this Tumblr page directly ‘asking to distance themselves’ from supporting Equal Marriage Rights.
Only brands that have confirmed they do support the cause, or otherwise requested, will remain on the site.
How was it supposed to work:
We wanted to start a conversation with brands in social media about the brands people love.
People would send in images of the brands they loved, shown to be supporting Equal Marriage Rights in the style of HRC logo as many other brands have been circulating. We’d keep the post up, assuming that’s what the brand supports.